Not For Sale Ale

Hops for a better beer. Hopes for a better world. All profits goes to work against human trafficking.

Don't take it business

This modern session pale ale is made with a generous portion of American Cascade and Amarillo hops. Also, all profits from its sales goes to make the world a better place — a world where no-one is for sale.

The design of this beer differs a little from your typical beer brand — we needed the bottle to be a message carrier, even more than usual. And we also needed the people working with the beer to carry the same message. The result is a very straight forward look that leans on transparency.

Product photography by Visual Cooks.

Not For Sale Ale, a beer company dedicated to end modern slavery, was in the start-up phase depending on a fast, creative and committed partner to build up the brand identity and market communication. Regnet Co truly lived up to our expectations and we wouldn't be where we are today without their contribution.

Ulf Stenerhag, Founder and CEO of Not For Sale Ale AB

At the end of 2015 we got the opportunity to be a part of the Kampala Beer Festival, an experience we heartfully recommend.

Different logos for the company and the brand.
Ad campaign