Metafore wants to revolutionize the financial world. They've created a system that allows brokers, financial advisers and their clients to achieve safe and successful economic planning.
When we got involved, Metafore had a name, but the look and feel didn't really work. So we redid the entire identity from scratch.
A total overview
Metafore is a web app that shows you all of your financial assets at a glance, and gives the broker ability to give better advice and better calculated risks management.
To emphasize that this is a system, not just a glossy window, we used the System Fonts, which is different depending on what Operating System you are using, thoroughly through the interface. Whether you see Apple's beautiful San Francisco font, Android's Roboto or Microsoft's Segue UI, you'll feel comfortable with a font that resonates with the rest of your system.