Camp Jarl

Finding drift wood between

the marble and the copper

Camp Jarl

Camp Jarl creates and supports new and innovative start-ups, with knowledge, human capital and an economic foundation. 


The company, originally known as Medge, had evolved over time from managing sport broadcast licensing to a hands on start-up incubator. We were asked to create a new visual profile and communication strategy with the new name.

Symbol
Wordmark
Colors

Primary

Secondary

Typography
National
Camp Jarl Sans
Marble pattern
Wood pattern
We created Camp Jarl Sans, a decorative typeface with one foot in a classic serif and one in stencil art work.
Marble, copper and wood
The Camp Jarl monogram in neon on a copper sign